image from the movie – The DRESSMAKER

“Did you know the most successful presentations are about 65% stories and 25% figures, with the remainder an explanation of your credibility?”

Even though a presentation needs many elements to create magic, it’s hard to deny the power a great story can add to a presentation.

A well-crafted story can take your audience far away from the world of business-jargon and inspire them to truly feel your message, imagine scenarios, and envision fresh ideas. As a result of your story and emotional impact of your tale, your audience will often remember the overall message of your presentation for many years to come.

For your presentations, consider starting with a story, ending with a story, or weaving a narrative throughout your entire presentation; which ever option you choose, your audience will relish the experience.

Here are a few more ideas on creating an effective presentation – it’s very important to develop your own lexicon; the language connected to your brand. This is what strengthens your story and creates quality engagement – You must first and foremost become a committed and talented storyteller of your own Brand!