Activating Your Personal Brand Avatars
Step into your authentic self with LIGHT Leadership for Women, a transformational program with Elizabeth Ellames, designed to help you uncover your true potential and express your unique gifts with clarity and confidence.
This immersive experience introduces you to the Living Attributes Typology, a system that helps you identify and activate your four Higher Purpose Avatars—the key archetypes that shape your personal and professional journey. Through this powerful process, you will gain a deeper understanding of how your vocation, shadow, and personal story are intricately connected and how embracing them can propel you toward greater impact and fulfillment.
What You Will Gain:
Discover Your Personal Brand Avatars – Identify the fundamental archetypes that define your strengths, values, and leadership style.
Transform Shadow into Strength – Learn how your flawed characters (such as the People Pleaser, Drama Queen, or Critic) can be transmuted into sources of wisdom and empowerment.
Clarify Your Vocational Archetypes – Understand the archetypal patterns influencing your career, business, or calling, and how they align with your purpose.
Build a Leadership Brand with Integrity – Develop a branding approach that fosters connection, trust, and meaningful engagement with your audience or community.
Move from Transition to Transformation – Step into a leadership style that is not about external validation but about embodying your authentic essence with confidence and purpose.
- Through guided exercises, storytelling, and interactive discussions, Elizabeth will walk you through a step-by-step process of unlocking your personal leadership blueprint.
- This workshop goes beyond traditional branding—it’s a deep exploration of who you are, why you are here, and how you can contribute to the world in a way that feels both powerful and natural.
A Refreshing Approach to Leadership
- Elizabeth brings a unique social and spiritual perspective to leadership and branding, drawing from her extensive experience as a personal development entrepreneur and co-founder of a social impact collective.
- She believes true leadership emerges from embodied wisdom, creative generosity, and a commitment to self-awareness—not just external strategies or market trends.
Your Journey Continues Beyond the Workshop
You’ll receive a free copy of the book LIGHT Leadership to support your ongoing journey. Packed with practical tools, deep insights, and real-world applications, this book has been praised as “a must-read for those ready to step fully into their power” and “a practical guide to building a brand rooted in authenticity and purpose.”
This workshop is for women who are ready to lead with purpose, break free from outdated narratives, and create a meaningful impact in their lives and communities. Whether you are an entrepreneur, a creative, a mentor, or a visionary, LIGHT Leadership for Women will give you the clarity and confidence to shine.
Are You Ready to Activate Your LIGHT Leadership?
This 10-month program is held in Adelaide, South Australia and is open to 12 women per program. Please register below if you are interested in attending this workshop, and we will send you the details: Dates, cost, and Venue
I encourage you to take the first step toward a future where your leadership is a true reflection of your highest potential.
Co-Founder & Chair, NOW Inc. | 2015–2022
Elizabeth Ellames co-founded and chaired NOW Inc., a platform for conscious leadership, collaborative action and community impact. Led strategic direction, partnerships and the development of programs, events, seminars and workshops supporting emerging and established leaders.
Founded and created the Unite Your Light New Style Leadership Program for Women and United Projects Initiative, 2012 – 2022, which became the foundation for NOW Inc. and her book, Light Leadership.