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The Power of Your Story and Your Archetypes

Did you know that great brands have compelling stories attached to them that also have particular archetypes, which drive the story to connect with their appropriate customers/audience?

And NOT every brand draws their power from the same archetypes.

Plus, successful brands value their customers by acknowledging their basic and spiritual human needs.

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Using an innovative and cognitive approach to personal branding coupled with clear storytelling principles Living Attributes gets to the heart of what really matters in your life and in your business/leadership: your customers/community/audience.

When you understand your customers, community and audience… their behaviors, dreams, and needs.

You can connect your products and services to their hearts and minds, which creates a clear pathway to brand loyalty.

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Applying the Living Attributes Archetypes and Avatars Typology, we begin to uncover the archetypal images that you and your customers/audience instinctively associate with around your brand.

Recognizing and linking these appropriate archetypes, together with an interesting brand story creates a powerful marketing message and can attract loyal customers to your business. With these valuable insights into the way the human psyche works, your products and services go beyond conventional beliefs about marketing and advertising. In this engaging process of personal development, you learn how to connect deeply with your customers. Successful brands like Apple, Nike and Ikea enjoy an unusual level of customer loyalty.

womanWhy is that? – More than just selling products and services, these brands fulfill their customer’s social and spiritual needs. Humanistic psychologist Abraham Maslow and psychiatrist Carl Jung researched, trialed and formed many psychological insights around human basic needs and archetypical patterning, which shaped a new way of looking at the human experience. The Living Attributes Archetype Typology identifies and defines the power of one’s archetypes, which are universal mental (collective consciousness) images and patterns of behavior that all humans share.

This informative and comprehensive system has a social and spiritual philosophy as well as a personal and professional one. It reveals and explains how your personal brand can also be connected to your professional product/service brand/leadership.

Suggesting that your inner world will in fact imprint onto your outer world. Once you have a true understanding of your own particular archetypes and how they can create customer loyalty, you are able to create a community of Brand Believers or Brand Tribers who are happy to support you, simply because you are supporting them at a deeper level by serving their human needs, dreams, and desires.

If you would like to know more on how to create your personal brand from a place of new style leadership, unity, pure intent and unbounded imagination – I can help you walk that path.

Living Attributes Typology is your doorway into living a larger story!

CONTACT ME TODAY 
Tel 040 330 9696

elizabeth.ellames@ozemail.com.au

Love Your Past Your Present and Your Future

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Why I use the concepts of icons and archetypes?

Firstly what are Archetypes – they are a universal and symbolic representation that teaches us about life and ourselves. Archetypes are the architects of story and life. There are literally hundreds of archetypes that have been our teachers through the medium of story telling for centuries. They live in the realm of fairy tales, mythology, theatre and now film. So through the process of an individual telling their personal story they are able to recognise their personal archetypes.

While an Icon – An icon is often an individual who has lived or is living out a very public archetypical journey, they are recognizable by their fame or celebrity and often have become immortalized by their charismatic nature. The public usually become somewhat fascinated with their lives or beauty simply because they are to some degree playing out the roles of demigods, teaching us about light and shadow attributes from a far, but not so far.

My discovery of why we do this kind of seeking and obtaining;

  • Perhaps we are instinctively attempting to pull away from our parents. And in doing so we often connect strongly to a particular public figure, who’s either in music, film, fashion, sport, television or literature. We may do it in a creative and somewhat expressive manner, like identifying with their music, their dress and their culture.
  • Perhaps it is simply for the purpose of developing a new identity outside ones current family unit.
  • Perhaps we do it because some where deep within our nature we know there is something about our chosen iconic figure that is just like us.
  • Perhaps what we are really doing is looking for an alterative tribe, a new leader, a mentor, a role model who has similar values to our own and who isn’t going to tell us to do our homework or clean our room.

At this point I would like to add who my iconic influence was as a teenager… DAVID BOWIE!!… and also because it’s a year since he left our world, it still makes my heart weep to know this amazing artist has left us, along with others such as Prince, Carrie Fisher and Alan Rickman and thats only to name a few.

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Simply put we are intuitively looking for someone else to look up to, other than Mum and Dad.

For me BOWIE was perfect, he was a risk taker, a change agent, a true creative creature, a fashion icon and an absolute artist at heart… My spirit recognized him, because after all I also longed for all those things!!! So much so that I cut and coloured my hair like his, did my make up like his and even created costumes for others to wear similar to his, which were all influenced by his creative, flamboyant, androgynous, but very stylish appearance and progressive music.

Amazing how life shows up for us… I found a quote by Bowie just recently and of course it is very similar to what I now believe as an adult.

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  • I’m just an individual who doesn’t feel that I need to have somebody qualify my work in any particular way. I’m working for me.

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  • Who am I? I am all that is, all that was and all that is yet to come… And my responsiblity to you is to be me.

For some of us we need to connect to something or someone outside our family to feel like we belong, I know that’s how it was for me. I had faced many challenges as a child all connected to abuse, so I am indeed extremely grateful for the creative influence that David Bowie provided, he became my Angel Prince from a far away Star Kingdom, who gave me my precious and most beloved gifts of CREATIVITY and HOPE.

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I now known how important it is to be authentic when sharing your gifts, reason being, you never know who may be watching and truly counting on catching a little of your spectacular light that could grow into something greater within themselves some day.

Bravo Bowie, for it was you, who saved me from the shackles of convention and compromise.

Here are a few examples of other famous icons – Ghandi, Joan of Arc, Ned Kelly, Elvis Presley, Michael Jackson, Marilyn Monroe or Princess Diana. All these iconic figures have been major influences for many people, some even influenced nations.

Can you recall any of your most loved or admired ICONIC figures of present day, resent history or even ancient history?

COPYRIGHT © 2016 Living Attributes Typology ALL RIGHTS RESERVED.

Living Your Goddess #2

Women On Purpose… with heartfelt intention to make a difference.

Now more than ever before we as women are being called to activate our life’s true purpose. We are being asked from deep within our soul’s patterning to rise up from the past and take heed to a call of action, which is infused with an intense need to make a difference. Women have been the sustainers of life throughout time. They have been the mothers and nurturers of life.

That has now shifted from the stereotype of maternal/caregiver of the past to a more active role in our society. Fighting for our equality has aided in our progress, but it is now time to really use that equality to stand strong in what we do best, which is to ‘sustain life’.

We are encoded with this tremendous gift not only to sustain life but to also co-create life. The time has come for that amazing inner power, to be heard, be ready and be willing to give birth to our new world.

How do you do that?

  • FIRST – You have to feel that life force, that spark of light within you. Then allow it to grow, nourish it and acknowledge that it is a gift of Creation. You then ready your self to give birth to that light into the world. You do it with true confidence, knowing you have infused it with your passion, your hope, your love and your devotion. YOU become the powerful, spectacular natural force of the LIVING GODDESS.
  • SECOND – Mother Earth has been patient with her children – she has been waiting till humans are of spiritual maturity and strength. There is no more time for why or when; the time is now to take action on how to live your full purpose.
  • THIRD – If you have ever thought you had something to offer the world – this is your time, not when you have enough money, not when you have the right man in your life or when you retire or when the kids leave home – It’s now! Find that place in your heart that is connected to your source, that place that keeps your true purpose alive.
  • FOUTH – Remove everything from view that is in the way of your true mission or message and if that is someone you thought was a friend ‘so be it’. If you don’t have people around you who fully support your vision it will begin to fade for sure.
  • FIVE – If you don’t feel safe enough to share your dream, your light will begin to dim. You are a custodian of your light and its true nature is designed to serve humanity; your responsibility is to keep it alive just like a newborn placed in your care.

That is why women are being called to rise up from their past traditional roles to become the true Hero’s, Visionaries, Teachers and Artists of our time.

You know deep within your soul how to sustain life. It is time to build your team/family that are aligned with your purpose, your passion, and light.

Find people you trust and respect because the profound discovery will be that as you support other your individual dreams are actualized. This is why it is imperative to align yourself with those who are on the same path of birthing a new and beautiful world for all, one that gives life to its inhabitants and respects the needs of its Mother (Planet Earth).

Women all over the world are waking up to their call to action, to become the LIVING GODDESS, because it is only together that we will build a vibrant new future for the generations to come.

The Wise Woman

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The Wise Woman archetype has a kind and understanding heart. Her gifts are many and her presence brings with it Discernment and Grace.

Her call is this – ‘OBEDIENCE OF THE HEART, IS FAITH IN A PEACEFUL FUTURE’

The Sacred Mother

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The Sacred Mother archetype is all giving; she is the gift of Abundance. She is the one who brings balance through her caring and intuitive nature.

Her call is this – ‘THERE IS PLENTY, THERE IS SPLENDOR’

I am Spiritual

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