There’s lots of information out there today about what, why and how important it is to have a vibrant personal and professional brand?
But what does that really mean?
Well, Lets start here… I’ve changed the title of what I do from ‘personal and professional branding’ to ‘personal and progressional branding’. Because, I believe to be successful in life, we need to know how we can add value in the world and we need to be creative and progressive. It’s been my experiences that people who want to live a larger story place more value on being a “Creative Progressive” rather than a “Qualified Professional”.
So, as a dedicated Cultivator… I’m going to share with you my take, on what really matters when it comes to personal and progressional branding.
Here’s how I see it…
1. Know Yourself
Truth is you first need to know yourself and what your gifts are, which requires identifying your archetypical patterning. Because it’s through the process of recognizing your archetypes and values that you learn who you are, which then leads to what you have to offer.
2. Trust Yourself
The next step is clarifying your shadow attributes and in doing so, you begin to trust yourself more, by highlighting some of these attributes you start to see where you’ve been operating out of alignment. In a nutshell, you get to see in your life what does work and what doesn’t work, which gives you the clarity and courage to correct and transform persistent and unproductive behaviours. This new practice accelerates your trust in yourself and builds lasting confidence around the benefits of your new awareness and actions.
3. Discover Your Purpose
Get specific about what, why, who and how you are going to add value and by the way this is everyone’s purpose is in life; to add value. I know that sounds too simple, but its been my experience over and over again that people who have a desire to be on purpose, also want to add value to the world, they go hand in hand. Developing a personal and progressional brand is all about the quality, drive and consistency you apply to defining and refining your personal development, this is what reveals your true value.
Please note – Your Brand has to be “born out of you” not a textbook, webinar or a copy of someone else’s brand. Great brands are built from the inside out and it is your values that form your ever-lasting context in which your content can grow. Truth is any one who has ever made a real difference in the world has done exactly this; they had to find out what their true value was and then use it to create change and add value to other people’s lives.
4. Live A Larger Story
Making the decision to live a larger story requires that you have dreams, desires and a healthy dose of direction. It also requires that you step up and say yes to the call. Once you’ve established where you can add value in the world and why you are the best person for that role, the rest follows naturally. Now I’m not saying it’s always smooth sailing or you won’t come face to face with a few emotional challenges. Because you will – that’s the nature of our human experience and we all know that a really good story requires plenty of colour, emotion and texture to make it truly interesting.
So, if you’re keen to develop your brand and instinctively know there’s a larger story just wanting to burst forth from the core of your being, check out what Living Attributes and Real Deal seminars has on offer.
I would love to assist you in uncovering your larger story.
Elizabeth Ellames – Personal and Progressional Branding / the art of adding value.