Hello beautiful Souls,
Today I am talking about the female character Peggy in the series Mad Men. The archetype typology I create Living Attributes consists of a persons configuration of Inner Archetypes, Flawed Character Archetypes and their Higher Purpose Archetypes (Brand Avatar). I loved the series Mad Men for a few reasons, one being the depth of their character development and the production design was excellent. And thats why I enjoying share these short videos with you from my YouTube channel.
Here we witness a pivotal scene where Peggy Olsen engages in what appears to be a casual conversation with Don Draper in the office. However, each question Don poses subtly nudges Peggy into revealing her deeper aspirations, ones she holds close and dear to her heart. This interaction unveils the unseen world of the Ambitious Woman archetype quietly emerging in the traditionally male-dominated workplace of the 1960s.
Secretaries, like Peggy, were initially hired as buffers to serve the male executives—organizing schedules, making coffee, and smoothing over egos. They were rarely expected to harbour professional ambitions of their own. Yet, in this moment, Don begins to realize that Peggy’s ambitions extend far beyond the typical role assigned to her. She’s not content with just being the dutiful secretary, content with the status quo. Peggy is driven, insightful, and determined to transcend the limitations placed on women in the workplace at the time.
Some of Peggy’s Archetypes ~ Maiden, Wishful Thinker, Risk Taker and Change Agent
Don, ever the keen observer, has a moment of revelation—he sees Peggy for what she truly is: a creative and ambitious individual with the potential to carve out a new path for herself, one not bound by societal expectations. This scene not only marks a turning point in their relationship but also highlights the broader cultural shift happening beneath the surface—where women, once confined to the background, begin to assert their desires for professional growth and autonomy.
Peggy’s emerging ambition and Don’s recognition of it reflect the subtle yet powerful undercurrent of change sweeping through the office, symbolizing the beginning of a transformation that will reshape the corporate world and the roles women play within it.
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Once you know who you are, simply being you is enough. You never feel superior or inferior to others; approval or permission becomes obsolete. – And you come to recognise that your proof of power reflects the strength and beauty of the Living Goddess. – Elizabeth Ellames
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Elizabeth Ellames 