Today I want to talk about something that is so crucial for any entrepreneur, healer, creative, or spirit-driven business owner – allowing yourself to fully show up and embody your brand.
Your brand is not just a logo or set of visuals. It’s the expression of your deepest purpose and the value you want to create in the world.
I’ve always believed, “Your brand is far more than just a logo or a visual identity; it’s the embodiment of your spirit and purpose in the physical world. Being on brand means fully embodying your archetypal codes and expressing why you exist, what you stand for, and the value you bring to your audience, customers and community.”
For so many of us, we start businesses or pursue creative callings rooted in a deep spiritual yearning – to live our authentic truth, to be of service, to catalyze positive change. But oftentimes along the way, we get disconnected from that pure essence. We start to think too much about what we “should” do based on strategies, metrics, or what others expect of us.
When that happens, everything starts to feel out of alignment. Our messaging, branding, and offerings no longer feel infused with that crystalline clarity and radiance that sparks a resonance in the souls of our people. We’ve lost touch with our archetypal coding – the unique mythic blueprint that charts the coordinates of our sacred purpose.
This is why it’s so essential to continually return to the pure wellspring of why you exist and what only you can offer this world. Get radically honest with yourself about your deepest motivations, your core desired feelings, the change you want to create. Then, let that essence blaze forth into every aspect of your brand – the way you show up, the words you use, the visuals and experience you create.
When you can find the courage to vulnerably embody your full archetypal truth, everything becomes congruent and whole. Your audience will be drawn in at a soul level because they’ll sense the authenticity blazing behind everything you create. Your work will become sustainable because it won’t just be work – it will be the full expression of your spirit.
So let this be your invitation to continually return to source, shed all pretenses and masks, and let your light shine bright. The world is craving realness and truth. Show us your beauty, your essence, your radiant soul. ~ That’s true embodied branding!
Today I am talking about the intertwining of art, magic and medicine in ancient Egypt and how it underscored a holistic approach to healing that transcends the physical aspects of health. – Since the integration and completion of my Past Life extended narrative as a “healer-scribe” in Egypt, I felt it fitting share some insights with you.
HEKA, embodying both the god of magic and medicine, encapsulates the profound understanding that the ancient Egyptians had regarding the interconnectedness of the spiritual and physical realms. This dual role highlights the importance they placed not only on the physical treatment of ailments but also on the spiritual and psychological well-being of the individual.
The distinction between the swnw (general practitioners) and the sau (magical practitioners) reveals a sophisticated medical system that recognized the value of specialized knowledge in both conventional and magical healing practices. However, the use of magic was not confined to those specifically titled as magical practitioners; it permeated all aspects of Egyptian medicine. This universal application of magic alongside practical medical treatments illustrates the ancient Egyptians’ recognition of the complex nature of human health, where physical symptoms were often seen as manifestations of deeper, spiritual or supernatural causes.
The Per-Ankh, or “House of Life,” served as a crucial institution in the dissemination and advancement of medical knowledge. It was not merely a place for the physical treatment of the sick but also a center for learning, where medical texts were written, copied, and discussed. This integration of education and healing functions the holistic approach to medicine in ancient Egypt, where the accumulation of knowledge and the practice of healing were deeply intertwined.
The medical texts from ancient Egypt, with their combination of spells and practical measures, reflect an understanding of disease that incorporates both supernatural and natural explanations. Despite the enduring belief in the supernatural origins of disease, figures like Imhotep introduced a more rational approach to understanding illness, suggesting that diseases could arise naturally and were not necessarily divine punishments. This duality in the perception of disease—viewing it as both a natural and supernatural phenomenon—highlights the dynamic and evolving nature of ancient Egyptian medicine.
Seers, or wise women capable of seeing into the future, were not merely fortune-tellers as one might initially think. They played crucial roles in the community that went beyond divination. Their ability to help women conceive speaks to the broader societal emphasis on fertility and the continuation of the family lineage, which was of paramount importance in ancient Egypt. This role likely conferred a significant amount of respect and authority upon them, as they directly contributed to the growth and sustenance of families.
Furthermore, the seers’ capacity to interpret dreams adds another layer to their importance. In many ancient cultures, dreams were considered messages from the gods or omens of future events. The ability to decipher these messages placed seers in a unique position as mediators between the divine and the mundane, providing guidance and reassurance to those seeking to understand the will of the gods or the future.
The prescribing of herbal remedies for diseases showcases the seers’ role in the health and well-being of their communities. This aspect of their work indicates a deep knowledge of the natural world and its healing properties, blending spiritual practices with empirical knowledge of medicinal herbs. This holistic approach to medicine underscores the interconnectedness of spirituality, health, and nature in ancient Egyptian society.
The majority of Egyptians were illiterate, yet some, like the seers, could memorize spells read to them for later use, which illuminates an interesting aspect of knowledge transmission in ancient Egypt. This oral tradition allowed for the preservation and dissemination of important spiritual and medicinal practices, even among those who could not read or write. It highlights the value placed on oral knowledge and the role of memory in sustaining cultural and religious practices.
The role of seers in ancient Egypt exemplifies the deeply woven fabric of magic, religion, and practicality in daily life. Their work touched on crucial aspects of existence, from fertility and health to divine communication and the interpretation of omens. This multifaceted role not only shows the importance of seers in ancient Egyptian society but also offers a window into understanding how the ancient Egyptians navigated the complexities of their world.
Magic, in its broadest sense, has long held a captivating allure for humanity. From the ancient rituals of shamans and priests to the modern practices of artists and innovators, the concept of magic has permeated human culture and consciousness in myriad forms. It is indeed a reflection of our innate drive to create, to connect with the mysterious, and to seek meaning in the world around us.
At its core, magic embodies the power of transformation, the ability to shape reality through intention and will. Whether through art, ritual, or spiritual practice, humans have always sought to harness this power to manifest their desires, to commune with the divine, and to explore the depths of their own existence.
The arts can be seen as a form of magic. Through music, dance, visual expression, and storytelling, artists tap into the primal energies of creativity, weaving spells that evoke emotion, provoke thought, and transport us to realms beyond the mundane. In this sense, every work of art is a portal to the numinous realms of imagination and inspiration.
Likewise, spiritual traditions around the world are deeply intertwined with the essence of magic. From the mystical rites of ancient civilizations to the esoteric practices of contemporary mystics, magic has been a central element in the quest for enlightenment, transcendence, and union with the divine. Rituals, ceremonies, and sacred symbols serve as conduits for the flow of spiritual energy, guiding practitioners on their journey of self-discovery and inner transformation.
As we embrace the inherent magic within ourselves and the world around us, we reclaim our birthright as beings of boundless potential and infinite creativity. By honoring our connection to the sacred, we unlock the hidden depths of our own consciousness, tapping into reservoirs of wisdom, intuition, and divine inspiration.
It is time to unleash the full power of our human nature, to embrace the magic that dwells within us and to live lives imbued with wonder, beauty, and meaning. Let us create a culture of reverence for the mystical forces that shape our world, honoring the ancient wisdom of our ancestors while forging new pathways of spiritual evolution.
In this magical journey of life, may we each find our own unique expression of the divine, weaving spells of love, joy, and harmony wherever we go. For in the dance of creation, in the symphony of existence, we are all co-creators of a reality infused with the magic of the cosmos.
Elizabeth Ellames 