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Here’s what I love to do… 

This is my message: “Master your talents, create your art, always give generously and never give up on your loved ones or yourself… Having this particular mindset led me to create a personal development tool called Living Attributes Typology, which consists of specific Modern and Mythic Archetypes. It’s a tool that defines and refines your true potential and purpose in life.

My role as a Life Purpose and Concept Branding Consultant© is to awaken people to Living A Larger Story, through identifying their values and personal brand – I have an extensive skill base crossing; Personal Branding, Social Synergy and Self Development.

I have a few quirky talents – Pattern Recognition and Trend Forecasting 

Definition of Pattern Recognition – involves identification of faces, objects, words, images, sounds etc. The visual system does more than just interpret forms, contours, and colors. Pattern recognition refers to the process of recognizing a set of energy patterns arranged in a certain pattern that is characteristic of that set of stimuli or prototype. Pattern recognition does not occur instantly, although it does happen automatically and spontaneously. 

Hence my skill set around Archetypal Patterning

Definition of Trend Forecasting – is the practice of observing information; behaviors, lifestyles, needs, and choices and then attempting to spot a pattern, or trend, in the information. It can be applied to commercial and social environments and aides in the development of contemporary culture. Trend forecasting is observation and application.

Hence my skill set around Narrative Development and Story-Based Branding 

My Personal Brand Avatar...



Culture is a powerful element in becoming a New Style Leader. Creating new and exciting cultures for humanity is the Cultivators ultimate quest. I build a culture around my brand, which strengthens my leadership. People love to belong to something that is progressive and traditional at the same time. I create cultures that support my community.  Culture Builds Longevity In Your Leadership.

Here is my BACKSTORY…

1992 – Present

NOW Leadership Inc. – Elizabeth Ellames is a Co-Founder and  Chairperson/Creative Director. NOW Leadership Inc’s point of difference and excellence is our ability to create an environment/space that shapes a new mindset, taking people from the ‘transition’ phase to ‘transformation’ and on to ‘self-empowerment’. NOW Leadership Inc. is an advocate for… Social Synergy; the co-operation between people who have a strong sense of purpose. Social Entrepreneurs; demonstrate their creativity and purpose in life by adding value to the lives of others. Social Enterprise; a business that makes money by creating positive change at a grassroots level or globally. Social Change; generating ideas, solutions, and actions that form a progressive culture. NOW Leadership Inc. keeps conversations going that ignite and unite social action… Our world is moving toward new social structures, which involves creating new systems, new communities, and new businesses. These new systems, communities, and businesses need New Style Leaders to grow the humanity we all want. NOW Leadership Inc. offers leadership and mentoring, which promotes opportunity and possibility while being in community or social enterprise. Many people today want to make a positive difference in the world, but they don’t want to do it alone.

R E A L  D E A L Productions Australia – The live seminar experience is so much more effective than the online seminar experience. Which is why REAL DEAL is an advocate for this kind of presenting. The experience of being experienced accelerates and allows the transformation process to take place in the present moment. And transformation is way more powerful than information alone and as humans, we need to connect to each other in order to grow. REAL DEAL Production has a signature formula that identifies personal behavior that may be lower a persons energy, clarifies their intention and builds a specific, but simple strategy around their brand. REAL DEAL is in the business of seminars, being clear about your purpose & developing your story into a successful personal brand.

Unite Your Light WOMEN Events  – Elizabeth Ellames is the founder and creative director of Unite the Light and has built a community of innovators, practitioners, teachers, artists, leaders, and everyday agents of compassion; this amazing model is a living example of how true UNITY in community creates opportunity. Unite Your Light WOMEN encourages proactive female leadership. – Elizabeth says, “Knowing your gifts or purpose is only the first step. It is in the interaction and connections within a community that one begins to see how their particular gifts are of real value in the world.” She believes it’s not enough to give people the information that aligns them with their purpose, but it is vitally important to provide an infrastructure that allows them to become co-creators and the New Style Leaders we need in the world. 

HAPPY HEARTS HUB – Elizabeth is on the Happy Hearts team. Our mission is to lead, facilitate and create experiential programs that grow peoples’ skills and confidence. OUR MANTRA is…Nourishment For The Soul, One Heart At A Time

LIVING ATTRIBUTES TYPOLOGY – Personal Development And Branding For Women – A career spanning over 25 years has given Elizabeth extensive and valuable experience in the world of personal and spiritual development. She has turned what she loves into a self- actualizing art form; Elizabeth has innovatively and attentively created a personal and spiritual tool called Living Attributes©, which is an effective method of respectfully uncovering the potential of one’s true nature and purpose. Elizabeth creatively helps women to refine and define their inner qualities into a formula that speaks the truth about who they are and what their purpose is in life. Elizabeth has expanded the Living Attributes typology (tool) to support women to further identify the value of their unique story; their brand. Its design and application build a lasting confidence by uncovering their true potential. No matter what one’s history is, this tool continuously develops a promising belief in yourself and others. The Living Attributes typology provides a team of supportive allies, which come in the form of your archetypes, which connect to your values and the values of others.

STYLE EXPERT – Elizabeth covers many areas of personal image advancement – hair, make-up, wardrobe and personal development. She is based in Adelaide, South Australia and has worked with people internationally. She facilitates Image/Self-esteem workshops and consults on a personal and corporate level. Her latest location is a beautifully appointed studio in the fashionable North Adelaide area – Her Living Attributes business, offers client’s innovative styling and personal development programs as well as individual services.

PROGRAM DIRECTOR AND FACILITATOR – These are programs that Elizabeth has designed or co-designed and facilitated:

FRESH START PROGRAM – Personal profile consultation, hair styling, make up design, clothes shopping.

STYLE YOURSELF – This program is a definitive guide for women who are looking to feel more confident about their personal style. Through the exploration of icon’s and archetypes, you will see how these traditional and modern images have aided to create who we are today. This style workshop offers a realistic approach to modern beauty. Giving you finer distinctions on how to accentuate your finest attributes and bring out your natural beauty.

CREATING WOMAN SEMINAR – Elizabeth Ellames and Mia Handshin co-facilitated this 3-day program on image and communication. The program explored the concepts of personal style and authentic communication. The women learned how to recognize their personal style and power, through the world of female archetypes and speaking authentically from the heart. Elizabeth and Mia facilitated the women through a process and personal regime that strengthened their self-esteem.

ANOTHER POINT OF YOU – A two-day seminar on image and building self- esteem conducted in Australia. This program was co-facilitated by Elizabeth Ellames and John La Torre. The program focused on the expression of one’s character and used many experimental processes to demonstrate that.

THE ESSENTIALS  – Elizabeth Ellames demonstrated professional ideas on how to create a polished image (conducted in Australia and Hong Kong.)

TO BE WOMAN – Elizabeth Ellames facilitated a five-day retreat that took women on a journey of creative self-expression. Through the magic of drama, storytelling, adorning, clay work, sacred ceremony, and meditation. The group discovered their creative self and how to bring it more into their daily life. Elizabeth conducted this program in Australia, Hong Kong, and Bali.

SCREEN STUDIES – Elizabeth studied film for 3 years at Flinders University. The course covered all genres’, directors’ styles, actor’s techniques, story/narrative and character development and the history of film. Elizabeth has applied this knowledge by becoming an expert in the field of archetypes, narrative, and branding for personal and career development. 

PLATFORM ARTIST – Elizabeth has been a regular platform artist for major companies such as L’Oreal, Joico, Redken, and Sebastian.

TEAM CO-ORDINATOR – Elizabeth also headed the makeover team for international author/entrepreneur Robert Kiyosaki’s program Powerful Presentations. (His team visited Adelaide – each year for four years) Her duties included co-ordinating fashion houses, makeup artists, and hair stylists as well as facilitating the outcomes of each makeover.

She also did the hair and makeup for the makeovers by American image guru Robert Ponte’ when he was in Adelaide, Aust.

TV APPEARANCES  – “A lady with the right touch and an eye for detail” George Donikian – Media Personality. Elizabeth has featured as a special guest a number of times on Channel 7’s AM Adelaide / Showcasing her talents as an image specialist. Media releases – Elizabeth has also been featured in the South Australian magazine “Adelaide Matters.”

1974 – 1992

“Elizabeth’s creativity and vision have projected our industry to its highest levels.” Bill Peacock President of H.A.C.E.A.

SALON MANAGER / HAIR and MAKE-UP – Starting her career in 1974. Elizabeth immersed herself in a four-year apprenticeship. She was trained in all areas of Hair Design and Skin Care. When she completed her training at age nineteen she became the salon manager and trainer for a staff of fifteen people of a large progressive salon.

SALON OWNER – for eight years of the progressive North Adelaide salon “Viva La Tango”. Her staff was a team of five innovative and attentive stylists. She has gained many award-winning achievements over the years. Elizabeth has won nineteen major awards in all. (State, Australian and Australasian championships.) Her forte is “Total Look Concepts”.

FASHION DESIGN – Elizabeth had her own fashion label Viva La Tango for three years, a range of one only garments designed by her self. – Creative clothing with individual style.

Elizabeth Ellames –

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