Connection & Collaboration

Unite Your Light and NOW Inc.

Unite Your Light WOMEN and United Projects Initiative was a project I seeded in Adelaide, South Australia in 2011.

The original vision was to build social synergy that would create social change in our local communities, businesses and around the world. It offered women a platform to collectively demonstrate a new style of leadership that’s designed on unity-based principles.
NOW Inc. was a seed project connected to the original United Projects Initiative.

N O W Inc. is a registered Incorporated Association – with a business model based on the natural principles of a thriving forest; growing connectivity, demonstrating inclusiveness, embracing diversity, and promoting sustainability.


Elizabeth Ellames and Cherie Rowett

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